The 100% Fish: Unlocking the full potential of every catch
Every year, millions of tons of fish parts are discarded as waste—but what if they could be worth more than the fillets themselves? Around the world, fisheries are beginning to recognize that the true value of a fish is in using every part of it. This concept, often referred to as the 100% Fish Movement, intialized by the Iceland Ocean Cluster, has the potential to revolutionize not only the seafood industry but also sustainability efforts in global food production.
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