🇳🇴 Tromsø launches new guidelines inspired by AECO

Tromsø municipality’s newly launched guidelines for tour vehicles—especially those serving Northern Lights tourism—are an important step toward formalizing responsible practices in the region’s adventure tourism sector. The guidelines are comprehensive and practical, reflecting core principles that AECO has promoted across the Arctic: legal compliance and safety, community engagement, responsible operations, and environmental considerations. :contentReference[oaicite:0]{index=0}

The guidelines are presented as minimum standards, aligning with AECO’s philosophy of setting high expectations and encouraging continuous improvement across the industry. :contentReference[oaicite:1]{index=1}

In a radio interview with NRK Troms on January 8, the municipality’s sustainability advisor, Helga Bårdsdatter, highlighted the inspiration: “The guidelines are based on work that the expedition cruise industry has been doing for more than 20 years. If you look at how AECO operates, this is the model they follow across the Arctic.” :contentReference[oaicite:2]{index=2}

Tromsø’s guidelines for tour vehicles demonstrate how AECO’s work extends beyond its own membership, helps shape best practices for the wider tourism sector, and reinforces the association’s role as a trusted model for responsible tourism in the Arctic. :contentReference[oaicite:3]{index=3}

Originally published on 09 January 2026 by AECO.

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