The Moomin story at 80: From wartime escape to global brand
In Helsinki, a man visiting from Poland recently came across a Moomin shop and lit up with joy. Rushing inside, Maciej Kisiel — whose first name is even pronounced “magic” — began naming each character in Polish while piling mugs, books, potholders, even a Moominmamma-themed kettle into his basket. It was the kind of reaction you might expect from a child, not a grown man. But the Moomins have that effect. They cross borders and generations, living on in memory long after the stories are first read.
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