The Week Ahead: the Uber of the Arctic

Would-be entrepreneurs gathering in Rovaniemi will find an economy that could be ripe for disrupting.

Pitching your idea as “the Uber” of something was once a sign that your table-top firm might just be on to something. Today, it just as often connotes a lack of the entrepreneurial thinking it is meant to convey. Even so, these are the years of turning industries on their ears, and Uber, for all the car-hailing service’s shortcomings, may best be remembered for upending an industry and generating tens of billions of dollars in investments in the process.