The battle over public perceptions of Arctic oil drilling is far from over

A new academic study on public perceptions surrounding Shell's Arctic drilling campaign — and word that Barclays likely won't finance future Arctic oil — are reminders that the region remains a battleground.

The recent decision by another major bank to all but close the door on future financing for oil drilling in the Arctic won’t stop the industry. But Barclays’ announcement that it will avoid investing in controversial energy projects, including Arctic oil, points to the newest phase in a battle for winning hearts and minds.