Tourism growth in some parts of the North is outpacing the global average
For Santa Claus, the gift this year came before Christmas: overnight stays in Rovaniemi, which brands itself as the jolly old elf’s hometown, were up 25.1 percent in December, compared with the same month last year, according to Visit Rovaniemi, the tourism agency for the Lapland region. For the year as a whole, visits were up 17.6 percent.
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