Extreme E Creates Extreme Potential

Magnificent nature and the majestic Russell Glacier create the frame for the sustainable answer to Formula 1, Extreme E, which will be held in Kangerlussuaq in August. Extreme E, a worldwide rally race with electric cars driven by Formula 1 drivers, aims to create international awareness about climate change and sustainability. For one week, Kangerlussuaq and Greenland will be the hosts for an event that attracts huge international press and attention. Among other things, it is estimated that the event will receive over 26 million video views – that’s three times as many views as this year’s Golden Globes. The opportunities for marketing and promotion that this event brings with it have not been seen before in Greenland’s history.